Meet the next generation of digital marketing and student prospecting software. Investing in GlassPanel will increase your marketing ROI by providing transparency into actionable metrics to facilitate smart, data-driven decisions.
As more and more colleges and universities launch online degree divisions, marketing these programs has become increasingly complex and
require diversified, digital strategies to find new students.
Channels like paid search, display ads and pay-per-inquiry affiliates each give marketing teams a unique way to reach their enrollment goals, but each source of student prospects is managed with different tools that do not allow for easy analysis and decision making.
GlassPanel consolidates data from all of the digital channels that are part of your marketing plan so your team can easily attribute performance and more effectively manage budget.
More than just a tool for managing marketing campaigns, GlassPanel provides a community environment that allows your team to collaborate closely with affiliate partners. Actionable metrics are updated in real-time and meaningful insights are presented when you need them. Your team will be able to proactively address issues that impact performance, rather than reacting when it's too late.
GlassPanel enables your team to easily connect with vendors that you want to work with. With little to no involvement from your technical team, you'll be able to provide affiliate partners with all of the information they need to start delivering student prospects right away.
Customizable lead validation profiles simplify and standardize the contracting process and provide
your team with a flexible tool to best target potential students. Because you can quickly find sources that are working and
eliminate those that aren’t, you’ll be sure to pay only for the leads that you asked for, and work them at a pace that suits your team.
Optimizing campaigns will be made easy through a powerful decision engine that leverages historical performance data to help you make goal-driven plans, instead of only a best guess.
GlassPanel will provide an extensive audit trail for all inbound leads. Your team will be able to pinpoint exactly when new leads were
received and how they were validated, making potential disputes easy to reconcile.
Payment will also be made easy as your team will now be working with vendors on a platform that encourages transparency across the entire lead-sourcing process.
When data becomes real information, it enables better decision-making. GlassPanel creates clear displays of data that
convey implications with clarity, precision and efficiency.
We structure your information so that finding everything and anything is quick, easy and intuitive. Accelerated optimization will make your team more productive, help you reach your goals quicker, and save you money in the long run.
With our users in mind, GlassPanel was specifically designed to make your life easier and your impact greater.